3FAIR

December 2024 - July 2025

3FAIR

https://foodity.eu/open-call-2-winners/

3FAIR is one of six innovative pilots funded under the FOODITY Open Call #2, a Horizon Europe initiative involving seven partners from seven countries, focuses on developing a digital ecosystem that respects citizens’ rights to data sovereignty while promoting sustainable food systems. The 3FAIR project is a digital initiative designed to empower fair-trade and solidarity stores by leveraging QR code technology to enhance connectivity between producers, consumers, and retailers. By tackling challenges related to limited resources, digital expertise, and consumer engagement, the project promotes sustainability and transparency in the ethical food trade sector. By equipping small fair-trade and solidarity stores with advanced digital tools, 3FAIR seeks to optimize inventory management, enhance customer engagement, and improve product transparency, ultimately contributing to a more just and environmentally friendly food system. Led by Commons Lab, 3FAIR benefits from the expertise of CIHEAM MAICh - Department of Business Economics and Management and Terra Verde. This partnership integrates technological innovation, research, and extensive experience in the fair-trade and solidarity movement to drive impactful change.