This course aims to introduce the basic concepts of marketing and illustrate its role in the modern economy.


Good knowledge on Statistics, Economics, and Management.

Learning Outcomes

The student will be able to understand and describe the processes involved in marketing management. The student will be able to examine a real or hypothetical marketing problem and design appropriate marketing strategies. The student will be able to interpret the role of marketing as an established business function as well as the its effects on the market      


This five-day intensive course will provide an overview of marketing management and the processes used in its implementation. Readings and discussions are used to get students to think critically about marketing problems.  

Content Delivery

The primary modes of delivery are lecture, discussion and numerous case studies. Each lecture is prepared on power point slides.  

Coursework And Assignment Details

Final Exam •   Written and comprehensive. 100%